Henrik Christiansen is a 28-year-old Norwegian swimmer who has competed in numerous international events, even winning medals in the freestyle world championships.
Why is Henrik Christiansen called the Muffin Man?
This past summer, Henrik became famous for his “love affair” with the chocolate muffins served during a competition. These muffins not only earned Christiansen’s highest praise but also racked up millions of likes from his followers on TikTok. Throughout the event, fans eagerly followed each of his fun videos, crowning him the Muffin Man. You can check them out on his TikTok profile.
Following these viral videos, many other athletes joined in praising the Muffin Man’s favorite treat, sharing their own experiences on social media. Even some chefs took on the challenge of recreating this now-famous muffin, adding their own recipe twists.
Athletes’ favorite muffins are from Pastisart
The true recipe behind this beloved chocolate muffin comes from Pastisart, where it is made and baked at their factory in Segovia, Spain. So, upon discovering the swimmer’s passion for their products, Pastisart decided to reciprocate this love and extend their connection with him by launching an influencer campaign.
The influencer campaign with the Muffin Man.
Three months after the competition, we realized that this story couldn’t just be a summer fling. That’s why Pastisart sent Henrik a gift box designed to help him relive his passionate love story with our muffins. The box contained a small present, instructions on how to rekindle the romance, and plenty of chocolate muffins.
A gift box, two thank-you videos
Grateful for the surprise, our Muffin Lover created two videos showcasing the rekindling of this love affair, filled with humor, authenticity, and charm. These two videos together garnered nearly a million views—because when a product is truly great, the consumer always responds.
Pastisart’s muffin range: variety and irresistible flavor.
In addition to Henrik Christiansen’s favorite, Pastisart offers a wide range of muffins featuring flavors beloved by Americans:
- Apple Crumble Muffin
- Blueberry Muffin
- Carrot Cake Muffin
- Chocolate Passion Muffin
- Cranberry & Yogurt Muffin
- Dark Chocolate Muffin
- Dulce de Leche Muffin
- Guava & Cheese Muffin
- Hazelnut Muffin
- Lemon Muffin
- Pistachio Muffin
- Salted Caramel Muffin
- Speculoos Muffin
- White Chocolate Muffin
Discover more about Pastisart’s delicious muffins in our online catalog.
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