Taking advantage of her participation in the Salón Gourmets, we spoke with Ariadna Prats, Export Manager at Pastisart, about the strategies driving the company’s international growth. A look into the challenges and opportunities of the global market, with a special focus on consolidating new markets and diversifying products.
What are Pastisart’s main goals for participating in Salón Gourmets?
Our main goal is to showcase new products and focus on potential international clients.
What products and innovations are you presenting at this edition?
Among other launches, we are introducing a range of high-protein products, including options made with plant-based protein. We’re also expanding our savory product line, with items we believe will be very successful, such as the brioche hot dog with ketchup and mustard.
Which countries do you consider strategic for the brand’s growth?
Honestly, we see many opportunities both within the European Union and in non-EU countries. We believe there is great potential in countries like Mexico, and we are convinced that the United States could also become a key market for Pastisart.
Of course, we’ll have to see how the tariff policies of the current U.S. administration evolve. That’s a factor that could have an impact, but even so, we’re confident that this market offers great potential.
What are the main barriers you face when exporting?
As with most products, we face tariff barriers, which have become increasingly common. But we also encounter other types of challenges, such as certifications or specific requirements imposed by clients or countries. In short, the difficulties can be quite diverse.
What makes your products stand out from the competition?
I believe one of our main strengths is adaptability—both to the market and to the specific needs of each client. We are strongly committed to innovation and to developing products that align with market trends, such as high-protein offerings. But we also work to tailor them to the particularities of each market and the end consumers.
Thank you, Ariadna Prats, for sharing your insights and passion for bringing the flavor of Pastisart beyond our borders. A clear example of how tradition and innovation go hand in hand to conquer new markets.
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