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Discover Pastisart’s international growth strategies with insights from our Export Manager

Taking advantage of her participation in the Salón Gourmets, we spoke with Ariadna Prats, Export Manager at Pastisart, about the strategies driving the company’s international growth. A look into the challenges and opportunities of the global market, with a special focus on consolidating new markets and diversifying products.

What are Pastisart’s main goals for participating in Salón Gourmets?

Our main goal is to showcase new products and focus on potential international clients.

What products and innovations are you presenting at this edition?

Among other launches, we are introducing a range of high-protein products, including options made with plant-based protein. We’re also expanding our savory product line, with items we believe will be very successful, such as the brioche hot dog with ketchup and mustard.

 

Which countries do you consider strategic for the brand’s growth?

Honestly, we see many opportunities both within the European Union and in non-EU countries. We believe there is great potential in countries like Mexico, and we are convinced that the United States could also become a key market for Pastisart.

Of course, we’ll have to see how the tariff policies of the current U.S. administration evolve. That’s a factor that could have an impact, but even so, we’re confident that this market offers great potential.

 

What are the main barriers you face when exporting?

As with most products, we face tariff barriers, which have become increasingly common. But we also encounter other types of challenges, such as certifications or specific requirements imposed by clients or countries. In short, the difficulties can be quite diverse.

What makes your products stand out from the competition?

I believe one of our main strengths is adaptability—both to the market and to the specific needs of each client. We are strongly committed to innovation and to developing products that align with market trends, such as high-protein offerings. But we also work to tailor them to the particularities of each market and the end consumers.

Thank you, Ariadna Prats, for sharing your insights and passion for bringing the flavor of Pastisart beyond our borders. A clear example of how tradition and innovation go hand in hand to conquer new markets.

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Meet the Muffin Man, the swimmer who made Pastisart’s muffins go viral.

Muffin man y una muffin

Henrik Christiansen is a 28-year-old Norwegian swimmer who has competed in numerous international events, even winning medals in the freestyle world championships.

Why is Henrik Christiansen called the Muffin Man?

This past summer, Henrik became famous for his “love affair” with the chocolate muffins served during a competition. These muffins not only earned Christiansen’s highest praise but also racked up millions of likes from his followers on TikTok. Throughout the event, fans eagerly followed each of his fun videos, crowning him the Muffin Man. You can check them out on his TikTok profile.

Following these viral videos, many other athletes joined in praising the Muffin Man’s favorite treat, sharing their own experiences on social media. Even some chefs took on the challenge of recreating this now-famous muffin, adding their own recipe twists.

Athletes’ favorite muffins are from Pastisart

The true recipe behind this beloved chocolate muffin comes from Pastisart, where it is made and baked at their factory in Segovia, Spain. So, upon discovering the swimmer’s passion for their products, Pastisart decided to reciprocate this love and extend their connection with him by launching an influencer campaign.

The influencer campaign with the Muffin Man.

Three months after the competition, we realized that this story couldn’t just be a summer fling. That’s why Pastisart sent Henrik a gift box designed to help him relive his passionate love story with our muffins. The box contained a small present, instructions on how to rekindle the romance, and plenty of chocolate muffins.

A gift box, two thank-you videos

Grateful for the surprise, our Muffin Lover created two videos showcasing the rekindling of this love affair, filled with humor, authenticity, and charm. These two videos together garnered nearly a million views—because when a product is truly great, the consumer always responds.

Pastisart’s muffin range: variety and irresistible flavor.

In addition to Henrik Christiansen’s favorite, Pastisart offers a wide range of muffins featuring flavors beloved by Americans:

  • Apple Crumble Muffin
  • Blueberry Muffin
  • Carrot Cake Muffin
  • Chocolate Passion Muffin
  • Cranberry & Yogurt Muffin
  • Dark Chocolate Muffin
  • Dulce de Leche Muffin
  • Guava & Cheese Muffin
  • Hazelnut Muffin
  • Lemon Muffin
  • Pistachio Muffin
  • Salted Caramel Muffin
  • Speculoos Muffin
  • White Chocolate Muffin

Discover more about Pastisart’s delicious muffins in our online catalog.

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Chocolate Hazelnut Filled Brioche Rolls Arrive in the USA 

At Pastisart, we are thrilled to share some sweet news: our delicious Chocolate Hazelnut Filled Brioche Rolls are now available at Costco! At last, U.S. consumers can enjoy this specialty of Spanish pastry in a more convenient and practical format than ever before. 

We are delighted to announce that customers in the USA can now savor our mouthwatering Chocolate Hazelnut Brioche Rolls. 

This Spanish pastry delight, known as “ensaimadas,” features a brioche dough filled with luscious hazelnut chocolate cream. Soft and fluffy, these treats are perfect to enjoy any time of the day. 

Where to Find Them? 

Since last November, Costco stores have been offering our delectable Chocolate Hazelnut Brioche Rolls. They come in a family-friendly pack of nine individually wrapped pieces, making them easy to take anywhere while preserving their unique flavor. 

Chocolate Hazelnut Filled Brioche Rolls: An Irresistible Treat 

Our Chocolate Hazelnut Filled Brioche Rolls are a modern take on the traditional “ensaimadas” of Spanish pastry, specifically from the island of Mallorca. These delightful sweets feature a tender, fluffy brioche dough made with high-quality ingredients and filled with a magnificent hazelnut chocolate cream. 

A Convenient and Practical Format 

To ensure you can enjoy our Chocolate Hazelnut Brioche Rolls wherever you go, we’ve prepared them in packs containing nine individually wrapped pieces. This way, their freshness stays intact for longer, and you can take them with you anywhere. From breakfast to a snack at the office or a family picnic, our ensaimadas are perfect for any time of the day. 

Where to Find Them? 

You can find our irresistible Chocolate Hazelnut Filled Brioche Rolls at your nearest Costco. Pastisart’s quality, combined with the convenience and accessibility that Costco offers, ensures you can enjoy this traditional Spanish pastry delight. 

Make Them Part of Your Routine 

Don’t miss the chance to try these delights. Once they’re in your pantry, you’ll wonder how you lived without them. Perfect to pair with your morning coffee, to share with friends, or simply to treat yourself when you need it. 

Run to Costco and grab your pack of Pastisart Chocolate Hazelnut Brioche Rolls today! Your taste buds will thank you. 

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Bundt Cake: What Is It and Where Did This Trendy Cake Originate?

Surely, you’ve seen a cake with a perfectly circular shape and a hole in the middle more than once. Have you ever wondered what this type of cake is called? It’s a Bundt Cake, an iconic dessert that has won over taste buds all around the world. And for good reason: its spongy yet dense and firm texture, combined with its crisp glazed exterior, makes it a one-of-a-kind cake. 

Let’s be realistic, though: the Bundt Cake’s success lies primarily in its distinctive feature—the shape given to it by its circular mold. While any type of cake can technically become a Bundt Cake if baked in this type of pan, it’s often associated with dense cakes like Pound Cake or ones decorated with glazes. 

Where Did the Bundt Cake Originate? 

Although some traditional Central European cakes, such as the German Kugelhopf or Austrian Gugelhupf, already used circular molds with a central hole, the design patent for the Bundt Cake pan was filed in 1950 by an American company. Initially, sales were quite modest until the 1960s, when Bundt Cakes gained popularity after one won a highly regarded baking contest in the United States. From that moment on, these cakes became an icon of American baking. 

Tips for Releasing a Bundt Cake from the Pan 

One of the main challenges when making a Bundt Cake is removing it from the mold without damaging it. Here are a few steps to help you unmold it successfully: 

  1. Thoroughly grease the mold with butter, oil, or non-stick spray. 
  1. Let the cake cool for 10–12 minutes at room temperature. 
  1. Use a spatula to gently run it along the edges of the cake. 
  1. Carefully flip the cake over onto a large plate. 
  1. If the cake doesn’t release immediately, let it rest for a few more minutes. 

Store-Bought Bundt Cakes 

If, even with these tips, you’re not ready to bake your own Bundt Cake, there are plenty of places that sell these cakes in a variety of flavors: Carrot Cake Bundt Cake, Chocolate Bundt Cake, Marble Bundt Cake, Yogurt Bundt Cake, and Orange Bundt Cake. In Spain, they’re also sometimes referred to as Pound Cake or Rosco. 

Yogurt bundt cake
Marble bundt cake
Chocolate bundt cake
Carrot cake bundt cake
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Discover how to eat a croissant

If you are having doubts of how to eat a croissant, there are countless ways to enjoy croissants and we will explain how to eat it and enjoy it. The great thing about croissants is that they adapt to any type of palate, and you can eat them at any time of day. You can eat croissants for breakfast, brunch, or even for lunch.

Table of Contents

Eating croissants for breakfast

As Nutrition Today says in his article, breakfast has been identified as an important factor in nutrition. For this reason, it is important to know how to eat croissants for breakfast. First, you need to choose what type of croissants you’re looking for. In terms of fat, there are croissants made with butter, margarine, or a blend.

Depending on which flavor you prefer to stand out on your palate, you’ll need to choose the type of fat. You can also choose croissants that suit your specific dietary needs, such as vegan or gluten-free croissants, for example.

Depending if you prefer a light breakfast or something more substantial, you can choose the small croissants (24–40 grams) to larger with filling varieties (50–120 grams).

If you want to elevate your croissant and your breakfast, here you can see some ways that will allow you to know how to eat your croissant for breakfast:

  • Pair it with a cup of coffee or tea: A classic croissant pairs perfectly with a hot cup of coffee or tea. The subtle sweetness and richness of the pastry complement both beverages, making it a great breakfast choice.
  • Spread a layer of butter or jam: To enhance the flavor, add a thin layer of butter or your favorite jam. Raspberry or apricot jams are popular choices that highlight the buttery richness of the croissant without overpowering it.
  • Add fruit on the side: Fresh fruit such as strawberries, blueberries, or sliced bananas adds a fresh contrast to the buttery taste of the croissant.

Eating filled croissants

One of the most popular ways of eating a croissant is filling them with sweet or salty, depending on your preferences, making it a filled croissant. At Pastisart we offer both options. If you are more into sweet-filled croissants, you have many options:

  • Chocolate filled croissants: The classic filled croissant, also known as “pain au chocolat”, is a delight to enjoy slowly savoring each bite.
  • White chocolate filled croissants: For those who prefer white chocolate, this croissant is the perfect savory. Pair it with a coffee and it will upgrade the breakfast.
  • Dulce de leche croissant: Perfect for satisfying your cravings with minimal effort. Simply thaw and enjoy the deliciousness! Indulge in our rich cocoa cream-filled croissant, bursting with creamy, chocolatey goodness.

 

Chocolate filled croissant

Cocoa filling croissant

White chocolate filled croissant

White filling croissant

Whereas if you are more of a salty flavor person, at Pastisart we have the following options:

  • Spinach ricotta croissant: This croissant is ideal for breakfast, brunch, or even a light lunch. The combination of fresh spinach and rich ricotta cheese creates a balanced flavor.
  • Tomato and mozzarella: The tomato slices meld with the creamy mozzarella, creating a delicious contrast with the crispy layers of the croissant.
  • Gouda cheese: Warm the croissant to allow the Gouda to melt into the dough, creating a luscious, gooey center.

 

Spinach ricotta croissant

Spinach ricotta mini croissant

Tomato and mozzarella

Tomato and mozzarella mini croissant

Eating croissant sandwiches

Croissants can also be transformed into gourmet and delicious sandwiches. Without a doubt, our croissant sandwich is the king of croissants. If you’re looking for something more substantial for breakfast, an afternoon snack, or even dinner, larger croissants are ideal since they’re easier to fill. Without a doubt, our croissant sandwich is the king of croissants. Its fluffy dough makes it the perfect companion for any palate. Fill it to your liking, whether sweet or savory; its delicious dough is the perfect match. Our croissant sandwich is perfect for making delicious sandwiches filled with cold cuts, cheeses, or eggs with vegetables like tomatoes, cucumber, or lettuce.

A particularly interesting option to consider is grilled or hot croissants. Croissant dough is perfect to enjoy both cold and hot. What’s special about hot croissants is that when paired with cheese, the cheese melts into the airy dough, blending the flavors together and creating magical sensations for the palate.

Croissants are a great ally for those who don’t have time to cook but don’t want to give up the pleasure of enjoying a delicious, fluffy pastry—whether plain or filled, cold or hot, alone or with company. The options for eating croissants are endless, which is why they are one of our star products.

 

References:

Nicklas, T. A., O’Neil, C., & Myers, L. (2004). The importance of breakfast consumption to nutrition of children, adolescents, and young adults. Nutrition today, 39(1), 30-39.

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What’s the difference between a muffin and a cupcake?

Muffins

Both muffins and cupcakes are delightful treats that offer a wide range of flavors and decorations. These small bites can satisfy even the most discerning palates at any time of the day. At Pastisart we have over 10 years of experience working with pastries and bakery, and we have crafted countless muffins and nowadays, we can surly say the main differences between muffins and cupcake.

Table of Contents

Differences in ingredients and composition between muffins and cupcakes

When comparing the different ingredients between cupcakes, muffins typically contain less sugar and fat compared to cupcakes and often include fruits and nuts in their ingredients. Additionally, muffins may incorporate whole grains and cereals, such as oats, which provide a product richer in natural and healthy fibers. Both muffins and cupcakes usually include flour, eggs, butter, baking powder, and sugar in their batter, with muffins often adding oil as well.

Differences in preparation between muffins and cupcakes

The main difference is that muffins tend to be denser, while cupcakes have a lighter and fluffier batter. The batter for cupcakes is beaten more thoroughly to incorporate more air, resulting in a lighter texture. They also differ in size; cupcakes are typically smaller than muffins. In fact, the name “cupcake” originates from the 18th century, referring to how small cakes were baked in cups. This method allowed for individual cakes that were easier to bake and serve.

Differences in flavor and decoration between muffins and cupcakes

One of the main advantages of muffins is their flavor versatility, as they can be both sweet as a chocolate passion muffin and savory as a hazelnut muffin. Muffins can be filled with fruits or include vegetables like carrots cake muffins, leeks, pumpkin, and spinach, combined with cheeses such as cream cheese or feta. This variety also adds to their nutritional and dietary benefits. The most noticeable visual difference is that cupcakes are always decorated with colorful and diverse frosting. Typically, this frosting is made from butter, cream cheese, or fondant, among other ingredients.

Differences in consumption between muffins and cupcakes

Muffins are generally larger and denser, making them ideal for starting the day with a nutritious breakfast or for an afternoon snack. Their sweet and savory flavors combinations, along with the possibility of using fibber-rich and cereal-packed batters, contribute to a greater sense of fullness. On the other hand, cupcakes are perfect for dessert and celebrations, as their colorful and varied decorations make them visually appealing.

Muffin

Dark chocolate muffin

Cupcake

Chocolate cupcake

Differences in consumption between muffins and cupcakes:

Muffins are generally larger and denser, making them ideal for starting the day with a nutritious breakfast or for an afternoon snack. Their sweet and savory flavors combinations, along with the possibility of using fibber-rich and cereal-packed batters, contribute to a greater sense of fullness. On the other hand, cupcakes are perfect for dessert and celebrations, as their colorful and varied decorations make them visually appealing.

 

Ingredients

Preparation

Flavor

Consumption

Muffins

Less sugar and fat. Contain eggs, butter sugar and often oil.

Tend to be denser

Versatility of flavors, can be sweet and savory

Ideal for starting a day

Cupcakes

Contain eggs, butter sugar, baking powder and flour.

Lighter and fluffier

Decorated with frosting

Desert and celebrations

As a company, we are thrilled to announce that we have recently launched a new line of “Ready to Eat” muffins that comes with a big variety of flavors. You can read more about it in the following article.

Conclusion

The primary differences between muffins and cupcakes lie in the way the batter is mixed, the ingredients used, the decoration, and the time of consumption. Both are delicious baked goods with a wide range of flavors suitable for even the most demanding taste buds.

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Chicken Stuffed Croissants Recipe

Stuffed croissant

Summer is here, and it’s nice to gather with friends for lunch or dinner, or even organize an outdoor picnic. 

From Pastisart, we share an easy and economical recipe to prepare delicious chicken stuffed croissant sandwiches. An original snack, rich in protein and very tasty, that the whole family will love. 

Servings Prep Time Cooking Time Total Time
4 servings 10 min  30 min 40 min

Ingredients for 4 people: 

  • 8 croissants (3.7oz each). For the perfect chicken stuffed croissant, we recommend using our Butter Sandwich Croissant. 
  • 12 oz. of roasted chicken. You can buy it already sliced or as a whole piece, which is cheaper, and you can slice it as you like.
  • 10 oz. of Emmental cheese.
  • 4 oz. of lettuce. Preferably lamb’s lettuce, red chart or arugula. In fact, a mix of them would be great because they add a more flavorful
  • 2 medium tomatoes.
  • 1 avocado.
  • Mustard (preferably Dijon, but for the little ones, sweet mustard is better).

Step-by-step 

  1. Our frozen butter sandwich croissants are the perfect solution. Simply thaw them for 30 minutes and bake in the oven at 390 ºF for 15-17 minutes. Once they’re baked, let them cool, and you’ll have crispy, delicious butter croissants ready to be used for your tasty chicken stuffed croissants.
  2. Spread with mayonnaise and mustard. Next, fill with lettuce, sliced tomato, avocado, and sliced Emmental cheese. Cut the chicken and if you like it spicy, add a bit of ground pepper.
  3. To keep the sandwich from opening, we recommend inserting a couple of toothpicks at the ends to keep all the flavors
  4. You’ll have a fresh, natural chicken stuffed sandwich made with baked butter croissants, rich in protein and, most importantly, very, very tasty. 
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Discover Pastisart’s Innovation: The High-Protein Croissant

Different high protein croissants on a wooden slab

At Pastisart, we’re thrilled to introduce our latest innovative product that’s revolutionizing the bakery world: our high-protein croissant! In a world where health and wellness are key priorities for consumers, we’re proud to offer a delicious and nutritious option that meets these growing demands.

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The Importance of High-Protein Products

Protein is an essential component of a balanced diet. Not only is it crucial for tissue building and repair, but it also plays a vital role in metabolic function and satiety. Nowadays, consumers are increasingly aware of the health benefits of consuming protein-rich foods.

 

Health Benefits of Pastisart’s High-Protein Croissant

Our high-protein croissant is not only a treat for the taste buds but also offers a range of health benefits. Firstly, it’s high in protein, making it an ideal choice for those looking to boost their daily protein intake. Additionally, it’s low in sugar, making it suitable for those seeking to reduce their intake of refined sugar.

A standout feature of our croissant is its fiber content. Fiber is essential for digestive health and can help maintain healthy blood sugar levels and promote a feeling of fullness.

 
The biggest food fair in Spain

At Pastisart, we strive to offer inclusive options for all our customers.

A Vegan Option for All: at Pastisart, we strive to offer inclusive options for all our customers. That’s why our
high-protein croissant is completely vegan, meaning it can be enjoyed by individuals with a variety of dietary preferences and restrictions.

In a world where health and wellness are key priorities, Pastisart’s high-protein croissant represents a delicious and nutritious option to meet the needs of health-conscious consumers.

With its unique combination of high protein, low sugar, fiber-rich, and vegan-friendly ingredients, this croissant is truly a winning choice for those looking to enjoy a baked delight without compromising their health. Try Pastisart’s high-protein croissant today and discover the taste of health and indulgence in every bite.